3D Animation Concept
We translated the campaign’s language into a vibrant 3D world, adding depth, materiality and movement while preserving the energy of the original identity.
BOX Booster rewards repeat orders with increasing discounts, progressing from €2 to €5. Its playful identity and built-in sense of progression became the foundation for our 3D exploration.
The focus was to translate the campaign’s multi-step offer into a clear and engaging 3D experience, highlighting the increasing rewards while preserving the playful energy of the original visual identity.
Fast-paced animation, layered 3D elements, comic-inspired graphics and an engaging visual journey that highlights the offer’s progression.
We developed a refreshed visual system that preserves the familiar feel while elevating the overall craft and clarity. The 3D elements are designed as a modular kit, including hero and supporting assets, so they can be reused across adaptations and create consistency in both static and motion applications.
The 3D BOX bag was crafted as a playful hero element, designed to add energy, character, and instant brand recognition to the BOX Booster campaign.
Video Screens
This page showcases selected mini parts from the animation, highlighting the 3D movement and transitions.
3D Elements
